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  2. Apple Music - Wikipedia

    en.wikipedia.org/wiki/Apple_Music

    On June 24, 2022, Apple Music increased the price of its student plan, available for eligible college students, from $4.99 to $5.99 per month in the U.S. It represented the first price increase for any plan since Apple Music's launch in the country. Similar price increases also occurred to student plans in the U.K. and Canada at the same time. [93]

  3. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to ...

  4. Value-based pricing - Wikipedia

    en.wikipedia.org/wiki/Value-based_pricing

    Value-based pricing. Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1] The value that a consumer gives to a good or service, can then be defined as their willingness to pay ...

  5. iTunes Store - Wikipedia

    en.wikipedia.org/wiki/ITunes_Store

    Website. apple.com /itunes /. The iTunes Store is a digital media store operated by Apple Inc. which opened on April 28, 2003. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,000 TV shows, and 65,000 films. [needs update] The iTunes Store is available on most home and portable Apple devices, as well as some platforms by ...

  6. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    Apple Inc. is an American multinational electronics company incorporated and headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. The company was incorporated as Apple Computer, Inc. by Steve Wozniak and Steve Jobs in 1977; as of 2023, Apple is the largest technology ...

  7. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  8. Outline of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Outline_of_Apple_Inc.

    The following outline of Apple Inc. is a topical guide to the products, history, retail stores, corporate acquisitions, and personnel under the purview of the American multinational corporation: Apple Inc. was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak 's Apple I personal computer.

  9. Freemium - Wikipedia

    en.wikipedia.org/wiki/Freemium

    In the freemium business model, business tiers start with a "free" tier. Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software.

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