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  2. Cashback website - Wikipedia

    en.wikipedia.org/wiki/Cashback_website

    A cashback website is a type of reward website (often also available on a mobile app) that pays its members a percentage of the money that they spend when they purchase goods and services via its affiliate links. [1][2][3][4] Leading cashback and similar programs providing U.S. consumers with rewards for shopping online with multiple vendors ...

  3. Applied psychology - Wikipedia

    en.wikipedia.org/wiki/Applied_psychology

    Applied psychology is the use of psychological methods and findings of scientific psychology to solve practical problems of human and animal behavior and experience. . Educational and organizational psychology, business management, law, health, product design, ergonomics, behavioural psychology, psychology of motivation, psychoanalysis, neuropsychology, psychiatry and mental health are just a ...

  4. Appraisal theory - Wikipedia

    en.wikipedia.org/wiki/Appraisal_theory

    Appraisal theory. Appraisal theory is the theory in psychology that emotions are extracted from our evaluations (appraisals or estimates) of events that cause specific reactions in different people. Essentially, our appraisal of a situation causes an emotional, or affective, response that is going to be based on that appraisal. [1]

  5. Compensation (psychology) - Wikipedia

    en.wikipedia.org/wiki/Compensation_(psychology)

    Compensation (psychology) In psychology, compensation is a strategy whereby one covers up, consciously or unconsciously, weaknesses, frustrations, desires, or feelings of inadequacy or incompetence in one life area through the gratification or (drive towards) excellence in another area. Compensation can cover up either real or imagined ...

  6. Framing effect (psychology) - Wikipedia

    en.wikipedia.org/wiki/Framing_effect_(psychology)

    Framing effect (psychology) The framing effect is a cognitive bias in which people decide between options based on whether the options are presented with positive or negative connotations. [1] Individuals have a tendency to make risk-avoidant choices when options are positively framed, while selecting more loss-avoidant options when presented ...

  7. Cognitive map - Wikipedia

    en.wikipedia.org/wiki/Cognitive_map

    v. t. e. A cognitive map is a type of mental representation which serves an individual to acquire, code, store, recall, and decode information about the relative locations and attributes of phenomena in their everyday or metaphorical spatial environment. The concept was introduced by Edward Tolman in 1948. [1]

  8. Mental model - Wikipedia

    en.wikipedia.org/wiki/Mental_model

    A mental model is an internal representation of external reality: that is, a way of representing reality within one's mind. Such models are hypothesized to play a major role in cognition, reasoning and decision-making. The term for this concept was coined in 1943 by Kenneth Craik, who suggested that the mind constructs "small-scale models " of ...

  9. Psychological pricing - Wikipedia

    en.wikipedia.org/wiki/Psychological_pricing

    Example of psychological pricing at a gas station. Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round ...