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Why we like it. Rakuten is a free cashback app that’s popular for good reason. Formerly Ebates, it boasts an impressive 3,500 partner stores across a wide range of shopping categories with ...
Some cashback websites place a threshold on a customer's account such that a user may need to make several transactions in order to be able to receive a reward. Others sponsored by banks offer fixed or percent for purchases of certain items or from certain vendors that are given as a credit on the shopper's credit card bill.
Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. [5] Funded by the venture capital firm Foundation Capital, [6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.
Gary Bookbinder recently signed up with Rakuten, one of the most popular cash-back apps, and says he started getting 1% to 10% cash back with many of his purchases.
On September 9, 2014, Rakuten announced the purchase of San Francisco–based online rebate site Ebates.com for $1 billion in cash. The acquisition of Ebates, a website that allows customers to earn cash back when shopping online with over 2,600 retailers, gave Rakuten.com additional presence in the US e-commerce market, as well as a way to ...
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