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Generation Alpha (often shortened to Gen Alpha) is the demographic cohort succeeding Generation Z.Researchers and popular media use the early 2010s as starting birth years to the mid-2020s as the ending birth years (see § Date and age range definitions).Named after alpha, the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the ...
Move over, Generation Z: Generation Alpha is officially the most accurate label to describe the youth of today. The Pew Research Center periodically updates the age ranges it uses to define...
Generation Alpha is the largest generation in human history, encompassing those born between 2010 and 2024 and totaling over 2 billion people.
Generation Alpha, term used to describe the generation of people born (or who will be born) between 2010 and 2025. Some researchers, however, consider slightly different ranges. The term was introduced by Australian social researcher Mark McCrindle in a 2008 report on the subject.
From millennials to Gen Alpha, each generation comes with its own lived history and stereotypes. Whether you’re trying to figure out where you fall on the spectrum or decode an age-specific...
Marketers everywhere have started to pay close attention to Gen Alpha’s characteristics, eager to understand tomorrow’s consumers today. So, what sets them apart? And how will Gen Alpha’s unique preferences and behaviors shape the future of marketing?
Generation Alpha is currently the best label to describe the youth of today. Many members of this generation are the children of Millennials (the oldest of whom are turning 43 in 2024) and...
Generation Alpha, the youngest generation, born between 2010 and 2024, is quickly emerging as an influential demographic and is poised to shape society like never before.
Research reveals that an estimated 2.8 million Gen Alphas are born each week worldwide; their total number is projected to exceed 2 billion by 2025. This demographic is predicted to be the largest and most diverse generation yet.
Gen Alpha by the numbers. According to McCrindle, Gen Alpha is predicted to be the largest generation ever, amounting to more than 2 billion members once they have all been born. Sheehan, however, shared a different point of view, citing declining birth rates in the U.S. and in other countries around the world.