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YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service. [ 10 ] [ 11 ] Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis.
The service's benefits will continue to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription is priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [9] [10]
YouTube has raised the price for YouTube Premium, its subscription service for ad-free viewing, and YouTube Music Premium for new and current subscribers in the U.S. The new price of an individual ...
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
Robert Kyncl, CEO of Warner Music Group — and YouTube’s former chief business officer — said in a statement, “Having been at YouTube when we conceived of the subscription service, 100 ...
Alphabet’s suite of digital subscription services — including YouTube Premium, YouTube Music, YouTube TV and Google One cloud storage — generated $15 billion in revenue for 2023, according ...
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