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The rebranding came alongside the re-launch of YouTube Music as a music streaming service, which reintroduced a music-oriented subscription option (YouTube Music Premium) slotted below YouTube Premium at a US$9.99 pricing, competing primarily with Apple Music and Spotify. [22]
YouTube has raised the price for YouTube Premium, its subscription service for ad-free viewing, and YouTube Music Premium for new and current subscribers in the U.S. The new price of an individual ...
The service's benefits will continue to be available as part of the existing YouTube Premium service and to Google Play Music All Access subscribers. The YouTube Music subscription is priced in line with its competitors at US$9.99 per-month; the price of YouTube Premium was concurrently increased to $11.99 for new subscribers. [9] [10]
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
Alphabet’s suite of digital subscription services — including YouTube Premium, YouTube Music, YouTube TV and Google One cloud storage — generated $15 billion in revenue for 2023, according ...
YouTube Music and YouTube Premium have surpassed 100 million subscribers across more than 100 countries and regions. The 100 million figure includes uses who are on free trials, according to YouTube.
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