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An industry executive points out that girls have entered the "tween" phase by the time they are 8 years old and want non-traditional toys, whereas boys have been maintaining an interest in traditional toys until they are 12 years old, meaning the traditional toy industry holds onto their boy customers for 50% longer than their girl customers.
GoldieBlox. GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, [1] launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month.
Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy and entertainment company Mattel and introduced on March 9, 1959. The toy was based on the German Bild Lilli doll which Handler had purchased while in Europe. The figurehead of an eponymous brand that includes a range of fashion dolls and ...
Groovy Girls Sleepover Club was a series of short, chapter books for early readers starring the main 6 Groovy Girls, who were Gwen, Reese, O'Ryan, Oki, Vanessa, and Yvette. The books each contained 80 pages and a few illustrations. The books were published from 2005 to 2006.
1950: Little People. Little People was formed by Fisher-Price in the early '50s for kids ranging from six months to three years. The first Little People toy, "Looky Fire Truck," was introduced in ...
From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and accessories, books, CDs, and DVDs focusing on various configurations of 5 ...
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