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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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40–40 club. Alfonso Soriano, the fourth player to join the 40–40 club, commemorated the occasion in 2006 by retrieving the bag from second base after his 40th steal. In Major League Baseball (MLB), the 40–40 club is the group of batters, currently six, who have collected 40 home runs and 40 stolen bases in a single season.
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