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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...
The discount, or charge, is the difference between the original amount owed in the present and the amount that has to be paid in the future to settle the debt. [1] The discount is usually associated with a discount rate, which is also called the discount yield. [1] [2] [4] The discount yield is the proportional share of the initial amount owed ...
An offer letter is typically a good faith effort by an employer to provide clarity regarding the position for which you just spent months interviewing. Understand Your Offer Letter (Before You ...
e. A banker's acceptance is a commitment by a bank to make a requested future payment. The request will typically specify the payee, the amount, and the date on which it is eligible for payment. After acceptance, the request becomes an unconditional liability of the bank. Banker's acceptances are distinguished from ordinary time drafts in that ...
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