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  2. Feasibility study - Wikipedia

    en.wikipedia.org/wiki/Feasibility_study

    A feasibility study is an assessment of the practicality of a project or system. A feasibility study aims to objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present in the natural environment, the resources required to carry through, and ultimately the prospects for success.

  3. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    t. e. In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project. SWOT analysis evaluates the strategic position of organizations ...

  4. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    Competitor analysis. Competitive analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. [ 1 ] This analysis provides both an offensive and defensive strategic context to identify opportunities and threats. Profiling combines all of the relevant sources of competitor ...

  5. Polytechnic University of the Philippines - Wikipedia

    en.wikipedia.org/wiki/Polytechnic_University_of...

    The Polytechnic University of the Philippines (PUP; Filipino: Politeknikong Unibersidad ng Pilipinas[4][5]) The National Polytechnic University is a coeducational state university in Manila, Philippines. It was founded on 19 October 1904, as the Manila Business School (MBS) and as part of Manila's public school system.

  6. Why Apple's digital ad business is gaining an edge over ... - AOL

    www.aol.com/finance/why-apples-digital-ad...

    ATT hammered the ad models of ad-dependent companies like Snap and Facebook-owner Meta , while Apple's ad business has successfully grown its adoption to hit 94.8% year-over-year. Apple's so ...

  7. Business intelligence - Wikipedia

    en.wikipedia.org/wiki/Business_intelligence

    Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...

  8. Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Apple_Inc.

    Apple Inc. is an American multinational electronics company incorporated and headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. The company was incorporated as Apple Computer, Inc. by Steve Wozniak and Steve Jobs in 1977; as of 2023, Apple is the largest technology ...

  9. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...