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Get industry-leading ground shipping services, faster transit times and cost-effective service with FedEx Ground.
The FedEx Ground logo used a green Ex under this branding. In August 2016, FedEx announced that it would be standardizing all its operating units to use the purple Fed and orange Ex previously used by FedEx Express.
Here’s the story and science behind the magic of the endearing FedEx logo. The evolution of the FedEx logo since 1973. From the Fedex abbreviation to an optical illusion, the FedEx logo has come a long way to establish its indomitable mark in the history of branding.
For instance, the logo with an orange part pertains to FedEx Express, green to FedEx Ground, and red to FedEx Freight. There’s also a corporate version with a blue “Ex” and a commercial and trading version with a yellow end.
English: The Fedex Ground logo introduced in 2016, to replace the previous FedEx Ground logo.
The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals. Each shade on the logo also has its meaning.
For instance, orange represents FedEx Express, red indicates FedEx Freight, and green is the official color of FedEx Ground. One of the ground-breaking factors behind the brand’s popularity is its multiple award-winning logo. Its uniqueness lies in the exemplary use of negative space, as seen between the characters E and X in the wordmark.