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Mastermind Toys in Markham. Mastermind LP ( trading as Mastermind Toys) is a Canadian toy store chain based in Scarborough, Toronto, Ontario. It was founded in 1984 by brothers Andy and Jonathan Levy. [ 1] On January 15, 2024, Unity Acquisitions Inc. announced that it had completed the acquisition of the company. [ 2]
Co-chief Paul Solomon credits his mother Jacqui Tobias, director of girls’ products, for the idea of Shopkins. [3] Moose Toys had success with their line of Trash Pack collectible figurines targeted towards boys but lacked a market for girls. Shopkins was produced initially as a similar product for girls — however, it appeals to children in ...
Girls' toys and games are toys and games specifically targeted at girls by the toy industry. They may be traditionally associated either exclusively or primarily with girls by adults and used by girls as an expression of identity. One commentator have argued that the market for girl's toys and games is more challenging than that for boys' toys ...
Lego Friends (stylized as LEGO Friends) is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma.
The Lego Group developed the theme into a media franchise aimed primarily at young boys and pre-teenage boys, which has produced books, video games and theme park attractions. The popularity of the TV series and the toy line resulted in the production of The Lego Ninjago Movie , released in 2017, which was the third film in The Lego Movie ...
Toy advertising. Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency.
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