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Great Online Shopping Festival. The Great Online Shopping Festival (GOSF) was an online shopping event created by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals. The concept of the GOSF was that the online shopping sites would give heavy discounts for one day, in order to promote their sales.
Groupon offers a mobile application which allows users to browse, buy deals, and redeem them using the screen as a coupon. In addition to daily local deals, Groupon's channels have included: Groupon Goods, launched in September 2011, which focuses on discounted merchandise, although Groupon officially announced the closure of goods on February ...
Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events. Even though there are still traditional ...
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Flipkart was founded in October 2007 in Bangalore [ 11 ] by Sachin Bansal and Binny Bansal, alumni of the IIT, Delhi and former Amazon employees. [ 12 ][ 13 ][ 14 ] The company was started from a two-bedroom apartment in Kormangala, Bengaluru. The initial investment was provided by their families, which was INR 2 Lakh from each family.
The mapathon took place from 12 February to 25 March. [2] Aimed at increasing the amount of local information, prizes, in the form of 10 Samsung Galaxy Note 800's, 40 Samsung Galaxy S II GT I9100's, 50 Flipkart gift coupons worth Rs. 5000 each and 1000 Google Mapathon 2013 T-shirts & Certificates were promised to the top mappers.
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