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The Hill's Science Diet and Hill's Prescription Diet brands steadily gained market share, peaking in 2008 at 10.7% of dog food sales, but by 2011, this had dropped to 9.4% with shifts in consumer preferences toward pet foods marketed as "natural" and consumer perceptions of Science Diet as being "artificial".
Science Diet was developed in the 1960s by Mark L. Morris Jr. (1934 – 2007). Morris was the son of veterinarian Dr. Mark Morris Sr., who pioneered the field of veterinary clinical nutrition when asked to create a specialized diet for the original seeing-eye dog, Buddy, a female German Shepherd with kidney disease.
Hill grew up in Melbourne. [ 1] When he was 15, his father a professor of Physiology had a heart attack in front of him at age 41. [ 2][ 3] Hill wanted to find out what a heart healthy diet looks like. [ 2] He completed a plant-based nutrition certificate course at Cornell University and obtained a Master of Science in human nutrition from ...
About four years later, Country Hills Pet Hospital saved his life from pancreatitis, and now, at 8 years old, Patch is kept on a homemade, low-fat diet for ongoing intestinal issues to keep him as ...
The concept of "protein-sparing modified fast" (PSMF) was described by George Blackburn in the early 1970s as an intensive weight-loss diet designed to mitigate the harms associated with protein-calorie malnutrition [8] and nitrogen losses induced by either acute illness or hypocaloric diets in patients with obesity, in order to adapt the patient's metabolism sufficiently to use endogenous fat ...
The routine use of VLCDs is not recommended due to safety concerns, but this approach can be used under medical supervision if there is a clinical rationale for rapid weight loss in obese individuals, as part of a "multi-component weight management strategy" with continuous support and for a maximum of 12 weeks, according to the NICE 2014 guidelines. [12]