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Social media platforms are websites or applications that allow users to create and share content or to participate in social networking. Read on to learn more about how social media platforms are used and how these networks can be optimized for digital marketing and business success.
Social media platforms refer to online platforms and tools that allow people to create, share, and exchange information and content with others. Examples of social media platforms include Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Social media platforms allow people to access information in real time, to connect with others, and to find niche communities. At its best, it makes the world more interconnected.
social media, a form of mass media communications on the Internet (such as on websites for social networking and microblogging) through which users share information, ideas, personal messages, and other content (such as videos).
In 2019, Merriam-Webster defined social media as "forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos)."
Social media encompasses all the platforms and apps that allow people, creators, and businesses to communicate with one another, create online communities, exchange ideas, and share content. From Instagram and TikTok to YouTube and WhatsApp, the social media platforms that users have at their disposal are endless.
Our definition—the applications and websites that allow people to interact with other users, businesses, communities, and content—is accurate, but it also seems to include a large portion of the internet. What are the actual parameters? What do people use it for? And how can businesses use social media to reach new customers in new ways?