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A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information ...
A video news release ( VNR) is a video segment made to look like a news report, but is instead created by a PR firm, advertising agency, marketing firm, corporation, government agency, or non-profit organization. They are provided to television newsrooms to shape public opinion, promote commercial products and services, publicize individuals ...
News embargo. In journalism and public relations, a news embargo or press embargo is a request or requirement by a source that the information or news provided by that source not be published until a certain date or certain conditions have been met. They are often used by businesses making a product announcement, by medical journals, and by ...
News is information about current events. This may be provided through many different media: word of mouth, printing, postal systems, broadcasting, electronic communication, or through the testimony of observers and witnesses to events. News is sometimes called " hard news " to differentiate it from soft media .
In the second phase, they organize the material, determine the focus or emphasis (identify the peg), and finally write their stories. The story is then edited by news or copy-editors (U.S. style) or sub-editors in Europe, who function from the news desk. The headline of the story is decided by the news desk, and practically never by the ...
v. t. e. Reuters, Bonn 1988. A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters. News agencies are known for their press releases. A news agency may also be referred to as a wire service, newswire, or news service .
1. An entertaining, amusing, or offbeat story used to balance a page or bulletin of otherwise serious news. [1] 2. The first sentence or first few words of a story, set in larger type than the main body text, or the first word or two of a photo caption, set in uppercase type distinct from the rest of the caption text.
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