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Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. [5] Funded by the venture capital firm Foundation Capital, [6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.
Rakuten plans to integrate R Games into its messaging app Viber. [34] In September 2017, Rakuten signed a three-year, $60 million deal to become the official sponsor for the jersey patch on the front of the uniforms for the Golden State Warriors of the NBA. [35] Rakuten partnered with Walmart for a late push on e-books in January 2018. [36]
In response to these issues, Groupon officials have stated that deals sold will be capped in advance to a number that the business can service effectively. [10] In 2015, it was reported that 88% of merchants agree that their Groupon deal brought in new customers, and 82% of customers say they are likely to return to the merchant again. [7]
As of March 2010, Indigo Books & Music owned 58% of Kobo Inc. [6] Rakuten acquired the company from these owners in January 2012. [7] [8] On 23 May 2016, Waterstones announced it had sold its eBook business to Rakuten Kobo Inc., and as of 14 June 2016, users were required to access their eBooks via Kobo's eBook site. [9]
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