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  2. Why we like it. Rakuten is a free cashback app that’s popular for good reason. Formerly Ebates, it boasts an impressive 3,500 partner stores across a wide range of shopping categories with ...

  3. Rakuten Rewards - Wikipedia

    en.wikipedia.org/wiki/Rakuten_Rewards

    Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. [5] Funded by the venture capital firm Foundation Capital, [6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.

  4. Rakuten - Wikipedia

    en.wikipedia.org/wiki/Rakuten

    Rakuten was founded as MDM, Inc. by Hiroshi Mikitani on 7 February 1997. [10] The online shopping marketplace Rakuten Shopping Mall (楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997. [11] The company had six employees and the website had 13 merchants. [12] The name was changed to Rakuten in June 1999. [11]

  5. Price discrimination - Wikipedia

    en.wikipedia.org/wiki/Price_discrimination

    The assumption is that people who go through the trouble of collecting coupons have greater price sensitivity than those who do not. Thus, making coupons available enables, for instance, breakfast cereal makers to charge higher prices to price-insensitive customers, while still making some profit off customers who are more price-sensitive.

  6. Illinois - Wikipedia

    en.wikipedia.org/wiki/Illinois

    Illinois (/ ˌ ɪ l ɪ ˈ n ɔɪ / ⓘ IL-in-OY) is a state in the Midwestern region of the United States.It borders Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash and Ohio rivers to its south.

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