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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
For example, an item might be advertised as "$39 after rebate" with the item costing $79 out-the-door with a $40 rebate that the customer would need to redeem. Sometimes discounts are given at the point of sale rather than the manufacturer providing rebates, eliminating the need for coupons or mail-in rebates.
Believed to be the first coupon ever, this ticket for a free glass of Coca-Cola was first distributed in 1888 to help promote the drink. By 1913, the company had redeemed 8.5 million tickets. [6] Coca-Cola's 1888-issued "free glass of" is the earliest documented coupon. [6] [7] Coupons were mailed to potential customers and placed in magazines ...
It truly is a gift from the sweater gods, and it's only $30 with the on-page coupon, down from $60. Amazon. ... it's 50% off at just $30 (down from $60) in many colors — it's even cheaper now ...
Take in these picks that are upwards of 50% off for Labor Day. ... for less than the cost of one Skims bodysuit — and some ... Labor Day sale for 30% off and get free shipping. $137 at Cozy ...
Cook like Ina Garten this fall and winter with the queen's favorite 5.5-quart Dutch oven, now 20% off at Sur La Table. You can score the stunner on sale in 13 colors and use it to cook hearty ...
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