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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...
Groupon, from group and coupon; Ideanomics, from idea and economics; Imagineering, from Imagine (or Imagination) and Engineering; LATAM, from Lan Airlines and TAM Airlines; Lenovo, from Legend and "novo" (Latin ablative for "new") Medi-Cal, California's name for their Medicaid program, from medical and California; Medicaid, from medicine ...
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This article presents a list of military occupations, both historic and contemporary, but only those that have taken place since the customary laws of belligerent military occupation were first clarified and supplemented by the Hague Convention of 1907.
Business letter. A business letter is a letter from one company to another, or such organizations and their customers, clients, or other external parties. The overall style of letter depends on the relationship between the parties concerned. Business letters can have many types of content, for example to request direct information or action ...
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