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Page layout. Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention. In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives. [1]
Web-to-print. In addition to business card software, many printing firms now offer a web-to-print service, which allows the customer to choose from a selection of stock design templates, customize online using their own logos and imagery, select quantities, view pricing options and request them for delivery to home or business addresses.
Letterpress printing is a technique of relief printing for producing many copies by repeated direct impression of an inked, raised surface against individual sheets of paper or a continuous roll of paper. [1] A worker composes and locks movable type into the "bed" or "chase" of a press, inks it, and presses paper against it to transfer the ink ...
Woodblock printing. The intricate frontispiece of the Diamond Sutra from Tang dynasty China, the world's earliest printed text containing a date of production, AD 868 ( British Library) Woodblock printing or block printing is a technique for printing text, images or patterns used widely throughout East Asia and originating in China in antiquity ...
Discarded printing plates from these card presses, each printing plate the size of an IBM card and formed into a cylinder, often found use as desk pen/pencil holders, and even today are collectible IBM artifacts (every card layout had its own printing plate). In the mid-1930s a box of 1,000 cards cost $1.05 (equivalent to $23 in 2023).
Letter spacing required hand insertion of copper (a half-point), brass (one point), and printer's "lead" (two points) spaces between individual pieces of type or between matrices. Despite the cost, letter spacing was used in print advertising, book publishing, and custom printing (such as high-end stationery, business cards, wedding invitations ...
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