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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [ 1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Launched. November 14, 2005; 18 years ago. ( 2005-11-14) Current status. Active. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. [1] Google launched the service in November 2005 after ...
This is a list of web analytics software used to collect and display data about visiting website users. Self-hosted software [ edit ] Free / Open source ( FLOSS ) [ edit ]
June 1, 2012; 12 years ago. ( 2012-06-01) Current status. Discontinued. Google Optimize, formerly Google Website Optimizer, was a freemium web analytics and testing tool by Google. [1] It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction.
Website audit. Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web ...
t. e. Search engine optimization ( SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1][ 2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches ...
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