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In 1988, Kal Kan Foods changed the name of its dog food to Pedigree, the name Mars used to sell dog food outside the United States. The next year, Mars applied their worldwide branding of Whiskas to their cat food branding. [4] In 1998, Kal Kan was the top-selling dog food brand but was going downhill.
The Pedigree Chum dog food and Heinz extortion campaign was an attempted extortion against Pedigree Petfoods and Heinz, during which an extortionist contaminated tins of dog and baby food. Pedigree was advised by police to pay limited sums of money to the extortionist, while cash machines were put under surveillance.
Forrest Mars changed the name of Kal Kan dog food to Pedigree, and Kal Kan cat food to Whiskas. As of 1991, Mars controlled 60 percent of the pet food market, both in volume and value. Whiskas was the number one brand. As of 1994, Mars was the leading pet food company worldwide with $4 billion in sales. [47]
Has Pedigree recalled its dog food in 2024? Thankfully, Pedigree hasn’t issued a recall on any of its products in 2024. This can only mean that so far, all products manufactured by Pedigree are ...
Pedigree dog food has been recalled across four states due to the potential presence of loose bits of metal. The recall is particularly for the 44-pound Pedigree Adult Complete Nutrition Grilled ...
N. Natural Balance Pet Foods. Natural Dog Food Company. Nature's Variety. Nestlé Purina PetCare. Nutro Products.
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