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Rakuten Group, Inc. [a] (楽天グループ株式会社, Rakuten Gurūpu kabushikigaisha, pronounced [ɾakɯ̥teɴ], lit. ' Optimism ' ) is a Japanese technology conglomerate based in Tokyo , founded by Hiroshi Mikitani in 1997.
Rakuten Rewards (/ ˈ r æ k ə t ɪ n / RAK-ə-tin), [1] formerly known as Ebates, [2] is a cash-back and shopping rewards company. [3] Its revenue comes from affiliate network links. [ 4 ] Members of the site click through affiliate links before shopping at a retailer's site.
The acquisition of Ebates, a website that allows customers to earn cash back when shopping online with over 2,600 retailers, gave Rakuten.com additional presence in the US e-commerce market, as well as a way to offer items such as online e-coupons. [22] [23] In March 2015, Rakuten.com partnered with Bitnet to accept bitcoin as payment. [24] [25]
Rakuten Kobo Inc., or simply Kobo, is a Canadian company that sells ebooks, audiobooks, e-readers and formerly tablet computers. It is headquartered in Toronto , Ontario , Canada and is a subsidiary of the Japanese e-commerce conglomerate Rakuten .
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In April 2019, ShopBack announced that it has closed a US$45 million round led by new investors Rakuten Capital and EV Growth, bringing their total funding to US$85 million. The investment will see Amit Patel, who leads Rakuten-owned cashback service Ebates, and Willson Cuaca (Managing Partner of EV Growth and East Ventures), join the board. [17]
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