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A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of ...
Online focus groups are appropriate for consumer research, business to business research and political research. Interacting over the web avoids a significant amount of travel expense. It allows respondents from all over the world to gather, electronically for a more representative sample. Often respondents open up more online than they would ...
Qualitative marketing research. Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or field observations in order ...
Focus-group discussions help in elaborating the different viewpoints and emotional processes of each member within a group. The individual interview is simpler for the researcher to control, but a focus-group discussion helps the researcher to obtain more information in less time than individual interviews ordinarily take.
The nominal group technique (NGT) is a group process involving problem identification, solution generation, and decision-making. [1] It can be used in groups of many sizes, who want to make their decision quickly, as by a vote, but want everyone's opinions taken into account (as opposed to traditional voting, where only the largest group is considered). [2]
A deliberative opinion poll, sometimes called a deliberative poll, is a form of opinion poll taken before and after significant deliberation. Professor James S. Fishkin of Stanford University first described the concept in 1988. The typical deliberative opinion poll takes a random, representative sample of citizens and engages them in ...
Public forum debate. Public forum debate is a form of competitive debate where debaters use their evidence and impacts to outweigh the benefits and harms of the opposing side. The topics for public forum have to do with current-day events relating to public policy. Debaters work in pairs of two, and speakers alternate for every speech.