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Rakuten Rewards was founded as Ebates in 1998 in Menlo Park, California, by two former deputy district attorneys, Alessandro Isolani and Paul Wasserman. Funded by the venture capital firm Foundation Capital , [6] Ebates.com was launched on 3 May 1999, offering up to 25% cash back from about 40 online retailers.
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Rakuten has more than 28,000 employees worldwide, operating in 30 countries and regions, [3] and its revenues totalling US $12.8 billion as of 2021. [4] Rakuten was the official sponsor of the Spanish football club FC Barcelona from 2017 until 2022, [5] [6] and the Golden State Warriors of the NBA as of 2022.
The card he used was the American Express Starwood card, which offers 1 point for every dollar spent. He could then transfer them into an airline's frequent flyer program at a ratio of 1.25 miles ...
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Rebranded as Rakuten Deutschland 2011 Play.com: E-commerce United Kingdom: £25 million Converted into the points-based loyalty program Rakuten.co.uk 2012 Kobo: E-book reader Canada: US$315 million Converted into the points-based loyalty program Rakuten.co.uk 2012 Wuaki.tv: VOD service Spain: Rebranded to Rakuten TV in 2017 2012 Alpha Direct ...
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