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  2. Snapchat Logo: History, Meaning, and Evolution - World Branding...

    brandingforum.org/general/snapchat-logo-history-meaning-and-evolution

    Learn how Snapchat, a popular app for sharing photos and videos, created its iconic ghost logo in one evening by a co-founder. Discover the logo's changes, design elements, and meaning over the years.

  3. Alpro Brand Refresh Focuses on Flavour and Fun - World Branding...

    brandingforum.org/news/alpro-brand-refresh-focuses-on-flavour-and-fun

    In 2019, the brand underwent a facelift that included an updated logo, design, and packaging range. For its 2023 rebrand, Alpro will begin rolling out the new look across all its plant-based product lines worldwide.

  4. Hyundai Motor Group Takes Over New York City to Support 2030...

    brandingforum.org/news/hyundai-motor-group-takes-over-new-york-city-to-support...

    Art cars from Hyundai Motor Group conquer New York City as they take to the streets in support of South Korean city Busan’s bid for the 2030 World Expo.

  5. Bud Light Shakes Up the Shelves with NFL Packaging

    brandingforum.org/news/bud-light-shelves-nfl-packaging

    The goods carry the logo and slogan of the respective franchises. Also, the cans come with Snapcodes; fans who take a photo of them using Snapchat stand to win Super Bowl LII tickets. Participation also unlocks an interactive Bud Bowl game and team-specific filters.

  6. Ralph Lauren and Snap Inc. forge an innovative fashion...

    brandingforum.org/news/ralph-lauren-and-snap-inc-forge-an-innovative-fashion...

    The collaboration will lead with the luxury brand and customisable wardrobe for Bitmoji avatars – the first of its kind to live within Snapchat and the Bitmoji app. Bitmoji’s newly launched ‘Mix and Match’ feature will highlight 12 iconic looks from the Ralph Lauren X Bitmoji Collection – 6 men’s and 6 women’s – so Snapchatters ...

  7. Honda Drives Hispanic Appeal with Ridgeline Push

    brandingforum.org/advertising/honda-hispanic-appeal-ridgeline

    Designed to target its Hispanic audience, the effort launches the Honda Ridgeline’s sponsorship of the Campeón de Campeones broadcast.

  8. HUGO BOSS Goes Bold with HUGO BLUE: A New Look for Gen Z

    brandingforum.org/branding/campaigns/hugo-blue-a-new-look-for-gen-z

    The brand’s effortless spirit was amplified by bold logo details and a spectrum of blue hues adorning everything from classic denim essentials to trendy streetwear staples like graphic tees, hoodies, tops, shorts, trousers, and outerwear. A trio of unique “closets” showcased key looks in unexpected ways.

  9. Pandora Takes Sound On from Winter to Spring

    brandingforum.org/news/pandora-takes-sound-winter-spring

    Facebook, Hulu, Instagram, Snapchat, and Twitter integrations are also in place. Each of the 1,100 components was created by Pandora to include live board screens at New York City subway terminals, San Francisco bus shelters, and Oculus screens in New York City. “Our brand mission is to connect listeners with content they love.

  10. Snapchat offers longer ad time on platform | World Branding Forum

    brandingforum.org/news/snapchat-offers-longer-ad-time

    Snapchat have announced advertisers can now have three minute video ads on their platform. Previously the social media platform only allowed ten second ads, with users having to swipe up to watch the rest. Now adverts will be able to play for up to three minutes, though users will still be able to skip them.

  11. Coca-Cola Zero Sugar unveils a refreshed taste and look

    brandingforum.org/news/coca-cola-zero-sugar-unveils-a-refreshed-taste-and-look

    And the excitement isn’t limited to the Big Apple; fans across the country can download special Coke Zero Sugar Snapchat Lenses to take sunset selfies at home. “As the country reopens, we want to be a part of this beautiful, culturally relevant moment that’s naturally happening in New York City,” said Natalia Suarez, senior brand ...