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ITVX (formerly ITV Hub and ITV Player) is a British ad-supported video-on-demand streaming service operated by ITV. The service offers original content from the broadcaster, as well as some exclusive and licensed programming. [1] ITV Hub had at least 30 million registered users.
In 2022, when ITVX launched its add-free premium service it included Britbox progammes. In April 2024, BritBox ceased streaming in the UK as a standalone app, as well as no longer being featured as part of other services, such as Amazon Prime Video. Its content has been absorbed entirely into ITVX's premium streaming service.
ITVX is being launched as part of the broadcaster’s ‘digital first windowing strategy’.
With the announcement of ITV's new streaming service ITVX in March 2022, it was revealed Three Little Birds would be launched on the platform in advance of airing on ITV. In June 2022, BritBox boarded the project as an international distributor. At the 2022 National Television Awards, Henry said Three Little Birds would be aired in 2023.
ITVX, the upcoming streaming platform from U.K. broadcaster ITV, will launch in November. ITV managing director for media and entertainment Kevin Lygo confirmed the launch date during a panel at ...
itv.com is the main website of ITV plc, the UK's largest commercial television broadcaster which operates 13 out of 15 regions on the ITV network under the ITV1 brand. The website offers the ITVX streaming service, with sections for ITV News, certain ITV1 programmes and competitions.
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