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  2. E-commerce - Wikipedia

    en.wikipedia.org/wiki/E-commerce

    E-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet.E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

  3. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Strategy. Porter's generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus. A company chooses to pursue one of two types of competitive advantage, either via lower costs than its competition or by differentiating ...

  4. Business model - Wikipedia

    en.wikipedia.org/wiki/Business_model

    Business model innovation is an iterative and potentially circular process. [ 1] A business model describes how an organization creates, delivers, and captures value, [ 2] in economic, social, cultural or other contexts. For a business, it describes the specific way in which it conducts itself, spends, and earns money in a way that generates ...

  5. List of business theorists - Wikipedia

    en.wikipedia.org/wiki/List_of_business_theorists

    James MacGregor Burns. Kenneth D. Mackenzie. Teemu Malmi (born 1965) - Finnish organizational theorist. Vincent Mangematin. James G. March - theory of the firm (1960s) Constantinos Markides - strategic management and strategy dynamics (1990s) Harry Markowitz - modern portfolio theory (1960s, 1970s), Nobel Prize in 1990.

  6. A TikTok Product Manager's Top Tips for Ecommerce Success - AOL

    www.aol.com/lifestyle/tiktok-product-managers...

    Align on goals with all decision-makers in the organization at the beginning of the project. Include a strong UX presence in the development process. Utilize a headless e-commerce approach for ...

  7. Porter's five forces analysis - Wikipedia

    en.wikipedia.org/wiki/Porter's_five_forces_analysis

    Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.

  8. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  9. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    ISBN 9781135186357. Retrieved 2018-06-17. Strategic management is the process of assessing the corporation and its environment in order to meet the firm's long-term objectives of adapting and adjusting to its environment through manipulation of opportunities and reduction of threats.A corporation-oriented view.

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