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Course Hero was founded by Andrew Grauer at Cornell University in 2006 for college students to share lectures, class notes, exams and assignments. [4] In November 2014, the company raised $15 million in Series A Funding, with investors that included GSV Capital and IDG Capital. Seed investors SV Angel and Maveron also participated. [5]
t. e. In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...
v. t. e. A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization's financial projections, and the strategies it intends to ...
A graphical representation of Porter's five forces. Porter's Five Forces Framework is a method of analysing the competitive environment of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness (or lack thereof) of an industry in terms of its profitability.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
Apple's EU tax dispute. Apple's EU tax dispute refers to an investigation by the European Commission into tax arrangements between Apple and Ireland, which allowed the company to pay close to zero corporate tax over 10 years. [1] On 10 September 2024 the ECJ overturned the General Court ruling, restoring the European Commission decision.
Apple's been weighed, measured and found guilty of conspiring -- again. The outcome is a $450 million slap on the wrist. Apple's e-book pricing scandal: A long road to a small fine
New product development. New product development (NPD) or product development in business and engineering covers the complete process of launching a new product to the market. Product development also includes the renewal of an existing product and introducing a product into a new market. A central aspect of NPD is product design.