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  2. Course Hero - Wikipedia

    en.wikipedia.org/wiki/Course_Hero

    Course Hero was founded by Andrew Grauer at Cornell University in 2006 for college students to share lectures, class notes, exams and assignments. [4] In November 2014, the company raised $15 million in Series A Funding, with investors that included GSV Capital and IDG Capital. Seed investors SV Angel and Maveron also participated. [5]

  3. PEST analysis - Wikipedia

    en.wikipedia.org/wiki/PEST_analysis

    In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research. PEST analysis was developed in 1967 by Francis Aguilar as an environmental scanning framework for businesses to understand the external conditions and ...

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  5. New product development - Wikipedia

    en.wikipedia.org/wiki/New_product_development

    The fifth element is the idea and technology development. During this part of the front-end, the business case is developed based on estimates of the total available market, customer needs, investment requirements, competition analysis and project uncertainty. Some organizations consider this to be the first stage of the NPPD process (i.e ...

  6. Environmental impact of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/Environmental_impact_of...

    Apple Inc. has received both praise and criticism for its environmental practices, the former for its usage reduction of hazardous chemicals in its products and transition to clean energy supplies, and the latter for its wasteful use of raw materials in manufacturing, its vigorous opposition to right to repair laws, and the amount of e-waste created by its products.

  7. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    Business plans are used in some primary and secondary programs to teach economic principles. Wikiversity has a Lunar Boom Town project where students of all ages can collaborate with designing and revising business models and practice evaluating them to learn practical business planning techniques and methodology; Fundraising

  8. History of Apple Inc. - Wikipedia

    en.wikipedia.org/wiki/History_of_Apple_Inc.

    The Apple III was designed to take on the business environment in an attempt to compete with IBM in the business and corporate computing market. [64] The development of the Apple III started in late 1978 under the guidance of Wendell Sander, [ 65 ] and was subsequently developed by a committee headed by Jobs. [ 66 ]

  9. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.