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Rakuten Rewards (/ ˈ r æ k ə t ɪ n / RAK-ə-tin), [1] formerly known as Ebates, [2] is a cash-back and shopping rewards company. [3] Its revenue comes from affiliate network links. [ 4 ] Members of the site click through affiliate links before shopping at a retailer's site.
Seated partners with what it calls a “highly vetted list” of more than 2,000 restaurants, providing a wide selection of dining options and rewards within its service footprint.
Rakuten was founded as MDM, Inc. by Hiroshi Mikitani on 7 February 1997. [10] The online shopping marketplace Rakuten Shopping Mall (楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997. [11] The company had six employees and the website had 13 merchants. [12] The name was changed to Rakuten in June 1999. [11]
The acquisition of Ebates, a website that allows customers to earn cash back when shopping online with over 2,600 retailers, gave Rakuten.com additional presence in the US e-commerce market, as well as a way to offer items such as online e-coupons. [22] [23] In March 2015, Rakuten.com partnered with Bitnet to accept bitcoin as payment. [24] [25]
As of March 2010, Indigo Books & Music owned 58% of Kobo Inc. [6] Rakuten acquired the company from these owners in January 2012. [7] [8] On 23 May 2016, Waterstones announced it had sold its eBook business to Rakuten Kobo Inc., and as of 14 June 2016, users were required to access their eBooks via Kobo's eBook site. [9]
In April 2019, ShopBack announced that it has closed a US$45 million round led by new investors Rakuten Capital and EV Growth, bringing their total funding to US$85 million. The investment will see Amit Patel, who leads Rakuten-owned cashback service Ebates, and Willson Cuaca (Managing Partner of EV Growth and East Ventures), join the board. [17]
Rakuten Mobile, Inc. (commonly known as Rakuten Mobile) is a Japanese mobile network operator (MNO) headquartered in Setagaya, Tokyo. It is a wholly owned subsidiary of Japanese e-commerce giant Rakuten. Currently, Rakuten Mobile offers 4G [5] [6] and 5G [7] [8] services. In December 2023, it expanded into Europe launching a network in Germany. [9]
Viber, or Rakuten Viber, is a cross-platform voice over IP (VoIP) and instant messaging (IM) software application owned by Japanese multinational company Rakuten, provided as freeware for the Google Android, iOS, Microsoft Windows, Apple macOS and Linux platforms. [5]