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2. E-commerce - Wikipedia

   en.wikipedia.org/wiki/E-commerce

   E-commerce (electronic commerce) is the activity of electronically buying or selling products on online services or over the Internet.E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

3. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Strategy Planning. Digital marketing planning is a term used in marketing management. It describes the first stage of forming a digital marketing strategy for the wider digital marketing system. The difference between digital and traditional marketing planning is that it uses digitally based communication tools and technology such as Social ...

4. Marketing strategy - Wikipedia

   en.wikipedia.org/wiki/Marketing_strategy

   Marketing Management is a combined effort of strategies on how a business can launch its products and services. On the other hand, Marketing strategy is the combination of many processes where the business owner or marketer can attract potential customers via several channels. It can be through offline channels or online channels.

5. Product marketing - Wikipedia

   en.wikipedia.org/wiki/Product_marketing

   Product Marketing Managers (PMMs) act as the voice of the customer and answer the previously mentioned questions. PMMs execute their strategy using the following tools and methods: Customer insights: interviews, surveys, focus groups, and customer observation. Data analysis: internal and external data.

6. Electronic business - Wikipedia

   en.wikipedia.org/wiki/Electronic_business

   The transformation toward e-business is complex and in order for it to succeed, there is a need to balance between strategy, an adapted business model (e-intermediary, marketplaces), right processes (sales, marketing) and technology (Supply Chain Management, Customer Relationship Management).

7. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2] [3] The goal is to enhance the overall customer experience by not only offering ...