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So, to add effects to your WordArt, such as shadows, rotation, curves, and fill and outline colors, you use the options in the WordArt Styles group, including Text Fill, Text Outline, and Text Effects.
You can use WordArt with a Transform text effect to curve or bend text around a shape. If you want the text to circle the shape, you can also do this, but it’s a little bit more work. You can also insert WordArt multiple times to wrap text around shapes with straight edges.
On the slide, select the box that contains your text. Select the Animations tab, and then pick an animation, such as Appear, Fade In, or Fly In. For some animations, such as Fly In, select Effects Options, as you’ll need to pick a direction for the bullets to fly in from, such as bottom, top, left, or right.
Animate text or objects. You can animate the text, pictures, shapes, tables, SmartArt graphics, and other objects in your PowerPoint presentation. Effects can make an object appear, disappear, or move. They can change an object's size or color.
When you want text to really stand out on a page, use WordArt to add outlines, shading, and other effects to your words.
In PowerPoint, you can apply multiple animation effects to a single string of text or an object, such as a picture, shape, or SmartArt graphic.
You can change the look of your text or WordArt by changing its fill, changing its outline, or adding effects, such as shadows, reflections, glows, or three-dimensional (3-D) rotations or bevels. In PowerPoint, you can also make these changes to text on a slide.
In PowerPoint, you can mark points in a video by using bookmarks, and you can use these bookmarks to trigger animation effects—such as overlaid text. Watch this video to learn how. Trigger text to appear as an overlay on a video. You can add text to fade in and out while your video plays.
Customize your WordArt. Select Text Fill, Text Outline, or Text Effects and choose an option. Drag the textbox handle to resize and enhance the effect. To place the text behind the image, right-click the text and select Send to Back.
Learn about using the Morph transition in PowerPoint to automatically create animations, movements, and effects on pictures, images, and other characters in your presentation.
You can change the look of a shape or text box by changing its fill or by adding effects to it, such as shadows, glows, reflections, soft edges, bevels, and three-dimensional (3-D) rotations. A fill is a color, pattern, texture, picture, or gradient applied to the interior of a shape.