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The main advantages of phonewords over standard phone numbers include increased memorability and increased response rates to advertising. They are easier to remember than numeric phone numbers; thus, when businesses use them as a direct response tool in their advertising (radio, television, print, outdoor, etc.), their memorability tends to have a favorable effect on response rates.
These letter assignments have been used for multiple purposes. Originally, they referred to the leading letters of telephone exchange names. In the mid-20th century United States, before the switch to All-Number Calling, telephone numbers had seven digits, including a two-digit prefix which was expressed in letters rather than digits, e.g.; KL5 ...
In the UK, letters were assigned to numbers in a similar fashion to North America, except that the letter O was allocated to the digit 0 (zero); digit 6 had only M and N. The letter Q was later added to the zero position on British dials, in anticipation of direct international dialing to Paris, which commenced in 1963.
Telephone numbers listed in 1920 in New York City having three-letter exchange prefixes. In the United States, the most-populous cities, such as New York City, Philadelphia, Boston, and Chicago, initially implemented dial service with telephone numbers consisting of three letters and four digits (3L-4N) according to a system developed by W. G. Blauvelt of AT&T in 1917. [1]
The Australian letter-to-number mapping was A=1, B=2, F=3, J=4, L=5, M=6, U=7, W=8, X=9, Y=0, so the phone number BX 3701 was in fact 29 3701. When Australia around 1960 changed to all-numeric telephone dials, a mnemonic to help people associate letters with numbers was the sentence, "All Big Fish Jump Like Mad Under Water eXcept Yabbies."
This was accomplished by adding the digit "9" to the beginning of any phone number that started with a "9" (government and semi-government connections), and adding the digit "3" to any phone numbers that did not start with the number "9". [1] It is common to write phone numbers as (0xx) yyyyyyy, where xx is the area code.
The NANP divides the territories of its members into numbering plan areas (NPAs) which are encoded numerically with a three-digit telephone number prefix, commonly termed the area code. [3] Each telephone is assigned a seven-digit telephone number unique only within its respective numbering plan area.
Pagers moved into 076xx, while personal numbers moved to 070. Mobile phone numbers moved into the 077xx, 078xx and 079xx ranges (and more recently, 075xx and 074xx have also been brought into use). [37] The exception to this was Manx Telecom mobile phone numbers, where the code became 07624 in order to match the 01624 used for landlines.