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If you previously upgraded to Windows 10 on this PC and you’re reinstalling it, you don’t need to enter a product key. Your copy of Windows 10 will automatically activate later using your digital license.
Using a generic key can be helpful if you wanted to install or upgrade to a specific Windows 10 edition for evaluation or testing on a PC or virtual machine, or just don't have a digital license or your genuine product key currently available and you will activate later when able.
You can download the Windows 10 ISO from Microsoft for free, without a license key, to install on a PC or a virtual machine. An unactivated copy of Windows limits your ability to customize the appearance of the desktop, menus, and taskbar.
How to Upgrade to Windows 10 for Free. To get your free upgrade, head to Microsoft's Download Windows 10 website. Click the "Download tool now" button and download the .exe file. Run it, click through the tool, and select "Upgrade this PC now" when prompted. Yes, it's that simple.
In all other cases, you must supply an authentic, genuine product key during the setup process, or you can do it later by visiting Settings > Update & security > Activation. If you don’t have a...
There are a few ways you can still get Windows 10 for free, without using a pirated license: you can install Windows 10 with a 7 or 8 key, or install Windows without a key---it will work just fine, save for a small watermark reminding you to purchase a license. Here's how each of those methods work.
To install, reinstall, or upgrade Windows 10, you can now download the ISO file for free from the Microsoft website. Here’s how. Unlike the previous versions of Windows, Microsoft is now allowing anyone to download Windows 10 ISO full version for free from its official website.