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  2. Upfront (advertising) - Wikipedia

    en.wikipedia.org/wiki/Upfront_(advertising)

    Upfront (advertising) In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months ...

  3. Capital cost - Wikipedia

    en.wikipedia.org/wiki/Capital_cost

    Capital costs are fixed, one-time expenses incurred on the purchase of land, buildings, construction, and equipment used in the production of goods or in the rendering of services. In other words, it is the total cost needed to bring a project to a commercially operable status. Whether a particular cost is capital or not depend on many factors ...

  4. Sunk cost - Wikipedia

    en.wikipedia.org/wiki/Sunk_cost

    Sunk cost. In economics and business decision-making, a sunk cost (also known as retrospective cost) is a cost that has already been incurred and cannot be recovered. [1] [2] Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken. [3] In other words, a sunk cost is a sum paid in the past ...

  5. Credit default swap - Wikipedia

    en.wikipedia.org/wiki/Credit_default_swap

    Credit default swap. A credit default swap ( CDS) is a financial swap agreement that the seller of the CDS will compensate the buyer in the event of a debt default (by the debtor) or other credit event. [ 1] That is, the seller of the CDS insures the buyer against some reference asset defaulting.

  6. Pay-per-click - Wikipedia

    en.wikipedia.org/wiki/Pay-per-click

    v. t. e. Pay-per-click ( PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [ 1][ 2] Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising ...

  7. Total cost of ownership - Wikipedia

    en.wikipedia.org/wiki/Total_cost_of_ownership

    Total cost of ownership ( TCO) is a financial estimate intended to help buyers and owners determine the direct and indirect costs of a product or service. It is a management accounting concept that can be used in full cost accounting or even ecological economics where it includes social costs . For manufacturing, as TCO is typically compared ...

  8. Tuition payments - Wikipedia

    en.wikipedia.org/wiki/Tuition_payments

    Tuition payments, usually known as tuition in American English [1] and as tuition fees in Commonwealth English, [citation needed] are fees charged by education institutions for instruction or other services. Besides public spending (by governments and other public bodies), private spending via tuition payments are the largest revenue sources ...

  9. Closing costs - Wikipedia

    en.wikipedia.org/wiki/Closing_costs

    Closing costs. Closing costs are fees paid at the closing of a real estate transaction. This point in time called the closing is when the title to the property is conveyed (transferred) to the buyer. Closing costs are incurred by either the buyer or the seller. [1]