Search results
Results From The WOW.Com Content Network
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell ' s 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new ...
Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Apple's product lineup includes include the iPhone, iPad, Mac, Apple Watch, Vision Pro, and Apple TV; as well as software like iOS, iPadOS ...
Early photos of life at Apple with Steve Jobs, from the company's first few employees. It has been 10 years since the iPhone was launched, 40 years since Apple was officially incorporated, and 41 ...
Greg Joswiak. Greg "Joz" Joswiak is an American business executive who is the senior vice president of worldwide marketing at Apple Inc. [3] [2] He replaced Phil Schiller, who served in a similar role, in 2020. [1] [3] As lead marketer for the company, he oversees marketing of iPads, iPhones, MacBooks and services such as Apple TV+. [4]
Steve Jobs. Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder of Pixar. He was a pioneer of the personal computer revolution of the 1970s and 1980s, along ...
For at least 18 years, Apple's corporate typeface was a custom variant of the ITC Garamond typeface called Apple Garamond. It was used alongside the Apple logo for product names on computers, in many ads and printed materials, and on the company's website. Starting in 2001, Apple gradually shifted towards using Myriad in its marketing.
Apple's "Think different" logo. "Think different" is an advertising sloganused from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angelesoffice of advertising agencyTBWA\Chiat\Day.[1] The slogan has been widely taken as a response to the IBMslogan "Think".