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Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
Sentiment analysis (also known as opinion mining or emotion AI) is the use of natural language processing, text analysis, computational linguistics, and biometrics to systematically identify, extract, quantify, and study affective states and subjective information. Sentiment analysis is widely applied to voice of the customer materials such as ...
Text mining, text data mining ( TDM) or text analytics is the process of deriving high-quality information from text. It involves "the discovery by computer of new, previously unknown information, by automatically extracting information from different written resources." [ 1] Written resources may include websites, books, emails, reviews, and ...
Sysomos – provider social media analytics software platform, including text analytics and sentiment analysis on online consumer conversations. WordStat – Content analysis and text mining add-on module of QDA Miner for analyzing large amounts of text data. Open source. Carrot2 – text and search results clustering framework.
Social media intelligence. Social media intelligence ( SMI or SOCMINT) comprises the collective tools and solutions that allow organizations to analyze conversations, respond to synchronize social signals, and synthesize social data points into meaningful trends and analysis, based on the user's needs. Social media intelligence allows one to ...
Social network analysis ( SNA) is the process of investigating social structures through the use of networks and graph theory. [ 1] It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties, edges, or links (relationships or interactions) that connect them.
Social media reach. Social media reach is a media analytics metric that refers to the number of users who have come across a particular content on a social platform such as Facebook, Instagram or Twitter. [ 1] Social media platforms have their own individual ways of tracking, analyzing and reporting the traffic on each of the individual platforms.
Social data analysis. Social data analysis is the data-driven analysis of how people interact in social contexts, often with data obtained from social networking services. The goal may be to simply understand human behavior or even to propagate a story of interest to the target audience. Techniques may involve understanding how data flows ...
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