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To counter gender stereotyping of children’s toys. Subsidiaries. Let Books Be Books. Website. www.lettoysbetoys.org.uk. Let Toys Be Toys is a campaign designed to persuade retailers to stop categorising toys by gender. [1] It was started by a group of parents on the parenting on-line discussion forum Mumsnet. [2]
GoldieBlox. GoldieBlox is an American toy company that markets interactive toys designed for girls. GoldieBlox, which pairs a construction kit with a storybook, [1] launched in 2012 as a prototype on Kickstarter. Its Kickstarter campaign led to more than $1 million in pre-orders placed in the first month.
Children have a desire to progress to more complex toys at a faster pace, girls in particular. Barbie dolls, for example, were once marketed to girls around 8 years old but have been found to be more popular in recent years with girls around 3 years old, [34] with most girls outgrowing the brand by about age 7. [35]
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The toy line aims to support little ones through different developmental stages, from 3 months to 3+ years, and feature songs, characters and themes from Accurso's Songs for Littles YouTube channel.
Footnotes / references. [6][7] Mattel, Inc. (/ məˈtɛl / mə-TEL) is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler [8] in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and ...
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