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Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), [1] [2] [3] letterbox drop [4] [5] or letterboxing (Australia), [6] is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many ...
The term advertising, or direct mail, is used to refer to communications sent to potential customers or donors via the postal service and other delivery services. Direct mail is sent to customers based on criteria such as age, income, location, profession, buying pattern, etc. Direct mail includes advertising circulars, catalogs, free-trial CDs ...
Data & Marketing Association. The Data & Marketing Association formerly, Direct Marketing Association ( DMA) [1] is a trade organization for marketers. In 2017, their web site stated, "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace …".
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