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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price. [1]
Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies.
As of 2010, 90.2% (10,710,239) of Pennsylvania residents age five and older spoke English at home as a primary language while 4.1% (486,058) spoke Spanish, 0.9% (103,502) spoke German including Pennsylvania Dutch, and 0.5% (56,052) spoke Chinese, which includes Mandarin of the population over the age of five.
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