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Rakuten was founded as MDM, Inc. by Hiroshi Mikitani on 7 February 1997. [10] The online shopping marketplace Rakuten Shopping Mall (楽天市場, Rakuten Ichiba) was officially launched on May 1, 1997. [11] The company had six employees and the website had 13 merchants. [12] The name was changed to Rakuten in June 1999. [11]
Rakuten Rewards (/ ˈ r æ k ə t ɪ n / RAK-ə-tin), [1] formerly known as Ebates, [2] is a cash-back and shopping rewards company. [3] Its revenue comes from affiliate network links. [ 4 ] Members of the site click through affiliate links before shopping at a retailer's site.
As of March 2010, Indigo Books & Music owned 58% of Kobo Inc. [6] Rakuten acquired the company from these owners in January 2012. [ 7 ] [ 8 ] On 23 May 2016, Waterstones announced it had sold its eBook business to Rakuten Kobo Inc., and as of 14 June 2016, users were required to access their eBooks via Kobo's eBook site.
The acquisition of Ebates, a website that allows customers to earn cash back when shopping online with over 2,600 retailers, gave Rakuten.com additional presence in the US e-commerce market, as well as a way to offer items such as online e-coupons. [22] [23] In March 2015, Rakuten.com partnered with Bitnet to accept bitcoin as payment. [24] [25]
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Rakuten Viki is an American subscription video on-demand over-the-top streaming service. It streams videos similar to other services, but also allows users to subtitle content available in 200 languages as well as providing original programming.
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