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2. General Mills - Wikipedia

   en.wikipedia.org/wiki/General_Mills

   Founding as General Mills. General Mills itself was created on June 20, 1928, [8] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby with three other mills. [9] In the same year, General Mills acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell of Wichita Falls, Texas.

3. General Mills bets the power of flavor will save it from ...

   www.aol.com/finance/general-mills-bets-power...

   In addition to tweaking prices and increasing coupons to lure back shoppers, General Mills plans ... After the company got into hot water following a recall of 1.8 million boxes of Cheerios over ...

4. Cheerios - Wikipedia

   en.wikipedia.org/wiki/Cheerios

   Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada, consisting of pulverized oats in the shape of a solid torus.In some countries, including the United Kingdom, Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand, Cheerios is sold as an Uncle Tobys product.

5. Cheerios discontinues ‘the best’ cereal flavor, and ... - AOL

   www.aol.com/news/cheerios-discontinues-best...

   General Mills has quietly discontinued its beloved Cheerios flavor, Maple, causing outcry from fans of the cereal on social media. Cheerios discontinues ‘the best’ cereal flavor, and fans are ...

6. Wheaties - Wikipedia

   en.wikipedia.org/wiki/Wheaties

   In the early 1950s, General Mills redirected its promotional strategy for Wheaties to focus on children, following its great success in this market with its Cheerios brand. The strategy included sponsorship of The Lone Ranger and The Mickey Mouse Club , as well as the development of a mascot, a puppet character called Champy the Lion, produced ...

7. Cheerios Will Soon Come in 'Ancient Grains' Variety - AOL

   www.aol.com/food/cheerios-will-soon-come-ancient...

   The new cereal will also be pricier, costing $4.39 for a 12-ounce box compared to $3.99 for a 14-ounce box of regular Cheerios, reports The New Yorker. Back in October, a General Mills spokesman ...