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Design your ad using various formats, placements and objectives to meet your marketing goals. The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. You’ll find information on dimensions, file sizes, character limits and more. Create an ad.
This guide to Facebook ad sizes for 2024 includes all the new specs, dimensions, and file formats for every type of ad.
The best size for Facebook ads depends on the type of ad you're placing. Generally speaking, Facebook recommends a resolution of 1080 x 1080 pixels for a number of its ad types. However, you should always upload in the highest possible resolution that meets the ad types' aspect ratio.
The best size for a Facebook ad is an image resolution of at least 1080 by 1080 pixels. Images should be 600 by 600 pixels and up to 30 megabytes in size; videos should be 120 by 120 pixels and up to four gigabytes in size.
When you create ads for mobile, images and videos should cover as much screen as possible to grab attention. Choose an aspect ratio that best suits different ad placements and formats (see what the placements look like) and remember to check which ad placements support which aspect ratios.
See our complete list of Facebook ad sizes. Every ad placement and format is included to give marketers an easy view of the various specs for each ad.
Find out what are the minimum image pixel size requirements for business ads on Facebook, Instagram and Messenger, including for Stories, Feed and more.
Facebook Ad Image Size/Dimensions. Facebook ad images have a recommended resolution of 1,200 x 1,200 pixels for News Feed, Right Column, Instant Articles, Marketplace, Native Ads, and Sponsored Messages. The minimum image size is 476 x 249 px. Ad dimensions vary for Facebook Stories.
Want to know the precise Facebook ad sizes for your campaigns? Explore our expert guide to know the specifications for different Facebook Ad formats.
Master the 2024 Facebook ad dimensions with this complete cheat sheet. Get the latest ad size and specs requirements for all types of Facebook ads, including images, videos, carousel, stories, and more. Optimize your ad creatives for success in 2024!