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1. Write the Darn Thing. Although the other steps to self-publishing take effort, the hardest part by far is the thing you have to do first: actually write a book. Although the image of a frantic ...
Zazzle. Zazzle is an American online marketplace that allows designers and customers to create their own products with independent manufacturers (clothing, posters, etc.), as well as use images from participating companies. Zazzle has partnered with many brands to amass a collection of digital images from companies like Disney, Warner Brothers ...
Updated July 14, 2016 at 9:02 PM. Typos can do more than damage the credibility of a publication. Penguin books in Australia recently had to reprint 7,000 copies of a now-collectible book because ...
Book cover. Front cover of the St Cuthbert Gospel, c. 700; the original tooled red goatskin binding is the earliest surviving Western binding. A book cover is any protective covering used to bind together the pages of a book. Beyond the familiar distinction between hardcovers and paperbacks, there are further alternatives and additions, such as ...
The Independent Book Publishers Association ( IBPA) is a not-for-profit membership organization serving the independent publishing community through advocacy and education. With over 3,500 members, IBPA is the largest publishing trade association in the United States. [1] IBPA programs and publications include the IBPA Book Award/Benjamin ...
Print on demand ( POD) is a printing technology and business process in which book copies (or other documents, packaging, or materials) are not printed until the company receives an order, allowing prints in single or small quantities. While other industries established the build-to-order business model, POD could only develop after the ...
Lovemarks is a marketing concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi. In the book Roberts claims, "Brands are running out of juice". [1] He considers that love is what is needed to rescue brands.
B. The Big Moo. The Blue Book of Building and Construction. Brand Breakout. Buyology.
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