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Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.
English: Illustrating Wikipedia: A guide to contributing content to Wikimedia Commons, a brochure to introduce newcomers to Wikimedia Commons and how they can contribute to it. The brochure covers: What Commons is all about and why you should contribute; What is and is not allowed on Commons; Free licenses and the public domain; How to upload files
It can be used to create works such as posters, flyers, brochures, magazines, newspapers, presentations, books and ebooks. InDesign can also publish content suitable for tablet devices in conjunction with Adobe Digital Publishing Suite. Graphic designers and production artists are the principal users.
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
The earliest appearance of the word is in The Philobiblon (1344) of Richard de Bury, who speaks of "panfletos exiguos" {"little pamphlets"} (ch. viii.). [5]Its modern connotations of a tract concerning a contemporary issue was a product of the heated arguments leading to the English Civil War; this sense appeared in 1642. [3]
Graphic design may consist of the deliberate selection, creation, or arrangement of typography alone, as in a brochure, flyer, poster, web site, or book without any other element. The objective can be clarity or effective communication, association with other cultural elements, or merely the creation of a distinctive style.
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