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  2. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

  3. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Definition. Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.

  4. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...

  5. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Corporate giveaway items, sometimes called swag, can be included within product samples and distributed to participants at an event for promotional purposes. Public relations or publicity is information about a firm's products and services carried by a third party in an indirect way. This includes free publicity as well as paid efforts to ...

  6. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list ...

  7. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    v. t. e. In marketing, premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require proofs of purchase such as box tops or tokens to acquire. [1] [2] The consumer generally has to pay at least the shipping and handling costs to receive the premium.

  8. Buy one, get one free - Wikipedia

    en.wikipedia.org/wiki/Buy_one,_get_one_free

    Buy one, get one free. " Buy one, get one free " or " two for the price of one " is a common form of sales promotion. Economist Alex Tabarrok has argued that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion ...

  9. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using ...

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