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The first-generation iPad (/ ˈaɪpæd /; EYE-pad) (retrospectively referred to unofficially as the iPad 1 or original iPad) is a tablet computer designed and marketed by Apple Inc. as the first device in the iPad lineup of tablet computers.
Value-based pricing. Value-based price, also called value-optimized pricing or charging what the market will bear, is a market-driven pricing strategy which sets the price of a good or service according to its perceived or estimated value. [1] The value that a consumer gives to a good or service, can then be defined as their willingness to pay ...
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 and Get a Mac. Many of Apple's product announcements ...
When the history of 2010 is written, it will be remembered as the year of change for the industry, with new technology, new strategies and new players taking center stage. Here are some of the
Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. [2] Pricing strategies determine the price companies set for their products.
Apple (APPL) more than doubled revenue from its mobile-device applications last year. But according to a report released Tuesday, the company's global share of that market slipped slightly -- as ...
Price refers to decisions surrounding "list pricing, discount pricing, special offer pricing, credit payment or credit terms". Price refers to the total cost to a customer to acquire the product, and may involve both monetary and psychological costs such as the time and effort spent in acquisition.
Pricing is the process whereby a business sets the price at which it will sell its products and services and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and ...