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2. Promotional merchandise - Wikipedia

   en.wikipedia.org/wiki/Promotional_merchandise

   Research. v. t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag[ 1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.

3. Rebranding - Wikipedia

   en.wikipedia.org/wiki/Rebranding

   Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [ 1] Often, this involves radical changes to a brand's logo ...

4. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [ 2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing ...

5. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   Decisions about company names and product names and their relationship depend on more than a dozen strategic considerations. [117] In this case, a strong brand name (or company name) becomes the vehicle for marketing a range of products (for example, Mercedes-Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk ...

6. List of the largest software companies - Wikipedia

   en.wikipedia.org/wiki/List_of_the_largest...

   Many lists exist that provide an overview of large software companies, often called "independent software vendors" ("ISVs"), in the world.The lists differ by methodology of composition and consequently show substantial differences in both the listed companies and the ranking of those companies.

7. List of laptop brands and manufacturers - Wikipedia

   en.wikipedia.org/wiki/List_of_laptop_brands_and...

   Foxconn sells to Asus, Dell, HP, and Apple. Flextronics (former Arima Computer Corporation notebook division) sells to HP. Clevo and Tongfang sell to different laptop manufacturers like Digital Storm, Eluktronics, Eurocom, Metabox, Sager, Schenker, System76, XMG, etc.